Municipal policies for the promotion of tourism quality the case of the Partido de La Costa, province of Buenos Aires

Abstract

This paper analyses the design and implementation process of the Seal La Costa de Calidad Turística (SLCCT) as a municipal public policy aimed at promoting the improvement of the quality of the offer of the La Costa District. The results achieved by this initiative during the period 2014-2019 are studied. The most important results indicate that the SLCCT had an important voluntary participation, of various items and with a high territorial representativeness. A qualitative methodology was used with documentary research, analysis of municipal records associated with the SLCCT design, implementation and evaluation process, interviews were conducted with municipal officials and journalistic articles of graphic and audiovisual media were used.